SHIFTERS
LEC - Étape 1 : Shape the Shift
A brand reveal
"SHIFTERS"
Team BDS, a Swiss esports team, is changing its name to Shifters. Beyond the rebranding, the team aims to establish a new vision: a movement, an energy, and a community moving forward together to embody a more human, responsible, and inspiring esports scene, rooted in Swiss heritage.
The concept
The Spread of the Shift
A unique universe driven by a wave, a pulse, a signal born in Switzerland that spreads across the globe: the Shift. Each team plays its part: LEC players pick up the signal and set out to find it deep in the forest; Rainbow Six players reestablish the connection in the Swiss mountains; and Tekken 8 players defend it. Three stories centered on a continuous movement, brought to life by raw, cinematic visuals and sound design built around the rhythm of the Shift.
Rainbow Six
Tekken 8
BETWEEN BERLIN AND THE VALAIS
THE SHOOT
A production put together in less than a month: three days of filming in Berlin, two days in the Valais mountains in Switzerland. At the same time, the writing of the scripts and storyboards laid the groundwork for a production that veers into fiction: a world of its own, with its own sets, lighting, and atmosphere, into which the viewer is drawn from the very first images. Location scouting in the Berlin forests, building certain sets, designing props, and all the logistics involved in a night shoot in the forest and a day in an abandoned village covered in snow.
